Unprecedented Growth with Performance Marketing
I help small to medium sized PE firms and their portfolio companies to achieve unprecedented growth with performance marketing.
EBITDA Expansion.
With over a decade of experience leading customer experience and account management at Google, I specialize in building smart, scalable marketing engines that accelerate growth and drive customer acquisition for PE-backed home and consumer services platforms. I partner with operating leaders to connect digital marketing channels directly to customer revenue, ensuring that every marketing dollar spent is measured in actual financial outcomes rather than just vanity metrics. By engineering infrastructure that drives qualified calls, booked jobs, and local market growth, I help portfolios lower Customer Acquisition Cost (CAC) and execute aggressive value creation plans. Are you currently focused on standardizing local marketing performance across your recently acquired add-on brands?
How I’ve Helped Firms Reach Their Targets
Throughout my career—from overseeing high-level customer experience operations at Google to leading data-driven marketing and admissions turnarounds—I have specialized in transforming fragmented marketing efforts into scalable revenue engines. For Private Equity operating partners, acquiring a local service fleet or healthcare platform often means inheriting a black box of disjointed systems, wasted ad spend, and untracked leads.
Partnering with me means moving past creative guesswork and vanity metrics. Your portfolio companies gain a predictable, high-yield marketing machine designed specifically to increase enterprise value and prepare the asset for a highly profitable exit.
What is the biggest marketing friction point you typically discover after closing a deal?
Here is how I solve the most critical post-acquisition bottlenecks and the exact results I engineer for portfolio companies:
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
The Result: We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.
The Result: Leveraging my background in institutional brand strategy and grassroots growth, I architect and execute highly structured 30, 60, and 90-day integration plans. I align the newly acquired brand's identity directly with performance metrics, stabilizing internal teams while driving immediate EBITDA expansion.
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High lead volume is wasted if the operational experience causes homeowners or patients to churn after one visit.
The Result: Using frameworks developed during my time as Head of Customer Experience at Google, I optimize the end-to-end customer journey—from the initial search query to the final booked appointment. This creates an airtight retention loop that maximizes Lifetime Value (LTV) and organic referrals.
Hi, I’m Melinda
I’m a performance marketing consultant who works with PE firms and portfolio companies who are tired of inheriting inconclusive marketing strategies. My expertise will help you achieve EBITDA expansion— even if you aren’t sure about the value and impact of marketing.
Reserve Your Consultation
A discerning eye will appreciate the clarity born of a focused, private conversation.
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